Have you seen Black Stainless?

For two years now, black stainless has been the industry’s strongest selling alternative for buyers turned off by traditional stainless because of its inherent fingerprints and smudges.

Black stainless is stainless steel, but it’s protective coat and modern finish resists the gooey smears and eyesores that can ruin the look of traditional stainless. And like traditional stainless steel, the black stainless matches just about every cabinet type without compromising modern style or even that professional look.

In the past, various alternatives to traditional stainless have fizzled out because they lacked the wow-factor or a healthy selection of models and features. But almost overnight, black stainless is enjoying support from Samsung, LG, and Kitchen Aid- and not just on their freestanding products or entry models. Black stainless is also available on wall ovens, professional hoods, and other built-in appliances.

Its darker hue is not as reflective as traditional stainless steel or as generic. It’s not industrial. It’s modern. Black stainless can be mixed and matched with traditional stainless or black appliances, chosen for an accent piece, or used to tie in other design materials in the kitchen. The hue is open for interpretation. Some have described it as a warmer option while others have praised it as more of a statement.

Stainless steel is not going out of style- it’s the color choice for more than 70% of new appliance purchases. But a shift in style and taste is certainly occurring. Fittingly, the last time multiple brands simultaneously supported a new appliance color was when traditional stainless steel was introduced.

If you love the look, but are tired of the upkeep that comes with traditional stainless steel, don’t write off the new black stainless. It maybe the alternative you’ve been waiting for.